How Much Is a Contracted Producer Really Worth?
Sadly, many marketing organizations don’t know what the lifetime value (LV) of a producer is to their business. Nor do they know what it costs them to recruit a new producer.
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Sadly, many marketing organizations don’t know what the lifetime value (LV) of a producer is to their business. Nor do they know what it costs them to recruit a new producer.
In the past 5 years, we have seen many new marketing organizations and carriers rise from obscurity to the top of the production scoreboards, while their competitors seemed to idly stand by.
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