Native Content

Tell your story, attract more advisors and position your company as a leader in the insurance space with one of our powerful native article solutions. Native advertising is a type of paid media in which the ad follows the form and function of the user experience where it is placed.
 
In other words, effective native ads don’t look or feel like ads at all. The result is a more natural — and more committed — buy-in from the readership.
  1. Choose your vertical: life & annuity, P/C, health/benefits or AdvisorNews.
  2. Feature a single article or feature multiple articles and have your own archive page.
  3. Select your add-ons:
  • Headline and teaser on digital newsletter, linking to your full article
  • Logo sponsorship on digital newsletter, linking to your full article
  • Banner display ads on digital newsletter, linking to your full article
  • Email marketing with a partial version of your article, linking to full article
  • Headline and teaser on InsuranceNewsNet.com home page, linking to your full article
  • Logo sponsorship on InsuranceNewsNet.com vertical section, linking to your website or designated page
  • Banner display ads on your article page, linking to your website or designated page

Why use native content?

  • 5 Powerful Benefits of Native Articles​
  • Warrant a higher level of credibility and establish thought leadership​
  • Capture attention in a different way than a traditional advertisement​
  • Engage readers longer with your message than with a traditional ad​
  • Showcase a key person from your company, a new product or innovation​
  • Repurpose as a collateral piece for internal sharing, recruitment, and tradeshows

Native Content Samples

About Insurance & Financial Media Network

The companies comprising Insurance & Financial Media Network inform and inspire insurance and financial professionals by delivering the industry’s most comprehensive news, original insight and valuable education. From award-winning editorial and design to results-oriented marketing and strategy, everything we do is focused on helping advisors run their practice and increase their bottom line.

What others are saying about Insurance & Financial Media Network:

We were looking for a strong media partner that could help us expand our reach and maximize our budget with the right mix of high-impact print and digital tactics. InsuranceNewsNet more than delivered.
Jessica Sutton
Protective Life
We recently started working with INN, in order to enhance our digital footprint and upgrade our marketing efforts. INN’s digital resources/services, have been a great asset to achieving our goals.
Ben Duhart
Columbus Life
The InsuranceNewsNet team is such a pleasure to work with: creative and thorough professionals who understand the industry and know how to develop unique marketing, branding, and lead generation opportunities to stand out in a crowded space.
Senior executive
a leading national brokerage general agency
When we signed on to be the sole sponsor of the Life Insurance insert for the September issue of INN, we were thrilled with the opportunity to increase our Company’s visibility in the insurance marketplace. INN is such a revered and respected publication in the insurance industry, and Kansas City Life has been proud to be an advertiser for many years.
Katie Ernzen
Manager of Corporate Communications, Kansas City Life Insurance Company
InsuranceNewsNet is a valuable source of news, providing a wealth of information and analysis about the current trends influencing the financial services industry.
Robert Kerzner
President and CEO, LIMRA, LOMA and LL Global
I appreciate the quick responsiveness and extra efforts from INN and we view you as a true partner.
Whitney Rife
Marketing Manager, Athene Annuity & Life Assurance Company
Before working with InsuranceNewsNet, we felt that using print advertising in today’s day and age was going the way of the dinosaur. The team at INN helped us to view print in a new way, showing us value we could see in a prospect moving from one medium (print) to another medium, such as digital, and then tracking its success. INN has shown us how to effectively use the two mediums hand in hand.
Gary Reed
Consultant, GamePlan Financial Marketing
We partnered with InsuranceNewsNet hoping for a volume of qualified leads. They didn’t just deliver – they over delivered. Discovering this go-to place to get exactly what we want and more has been a game-changer.
Jeff Grail
President of Sales, White Glove Workshops
If you want to grow your company, increase market share, and really get noticed in the industry, look no further than InsuranceNewsNet.  They helped me get more leads, create more content, and generate more business.  First class service all the way!
David Ellis
President & CEO, Life & Annuity Masters, Inc.
Your guidance and creative support have helped us take our advertising to a whole new level, all while helping us increase our leads by 75%.
Tara McIver
Project Coordinator for American Insurance Marketing Services, Inc.
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