Audience Market Penetration


  • 84% have taken action in the past year as a result of reading the magazine.
  • 1,000+ is the average number of clients serviced by independent advisors.

Top annuity products recommended:
Fixed Annuities | Indexed Annuities | Variable Annuities

Life Insurance

  • 83% identify themselves as independent.
  • 96% of magazine readers sell life insurance.

Top life products recommended:
Term Life | Whole Life | Universal Life


  • 55% have annual premium volume exceeding $1 million.
  • 40% are executive and financial management decision-makers.

Top health/benefits products recommended:
Life Insurance/Benefits | Individual Health | Dental Benefits


  • 84% have annual premium volume exceeding $1 million.
  • 82% identify themselves as independent.

Top property/casualty products recommended:
Liability | Commercial Liability | Commercial Property

Financial Advisors

  • 73% are Series 65 or 66.
  • 49% are Series 6.
  • 20% are dual licensed.

InsuranceNewsNet Magazine Audience

Connect your brand with valued, experienced and highly engaged professionals.

InsuranceNewsNet Magazine topped the list of eight industry publications when readers were asked which one is most useful to them.

They’re Engaged

  • Readers spent an average of 57 minutes reading an issue of InsuranceNewsNet Magazine.
  • Readers typically share their magazine copy with at least one other person.
  • Our subscribed producer audience is 83% independent versus semicaptive (10%) and captive (7%).

They’re Experienced

  • On average, subscribers each earned approximately $184,000 annually in commission/fee income.
  • The typical subscriber has 30 years of involvement in the insurance or financial industry.
  • On average, each subscriber currently has over 358 individual clients.
  • The typical subscriber works with three IMOs, FMOs, BGAs and/or other wholesalers.
  • 72% currently hold or are working toward at least one insurance or financial designation or license.

InsuranceNewsNet Digital Audience

When top producers aren’t reading our magazine, they’re reading us online.

Top Industries

Financial Services 28%
Insurance 23%
IT and Services 4%

Job Seniority

Executive Level 32%
Senior 31%

Job Titles

Chief Executive Officer
Marketing Project Manager
Vice President
Senior Editor
Financial Advisor

Digital Audience

InsuranceNewsNet Audience: 350K
Newsletter Subscribers: 476K

Average Monthly Traffic

Users: 136K
Page Views: 260K

Stats received from Readex Research study conducted January 2020.

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