Our Audience

We have spent years developing our pool of top insurance and financial professionals and work hard at keeping them engaged and responsive. We’re the best source to effectively reach your ultimate target audience and achieve your marketing goals.

In a survey conducted by ReadexResearch of our magazine subscribers, a few interesting facts were discovered:

engaged-valued-targeted-actionable

We Reach the Industry’s Elite

The typical reader of InsuranceNewsNet Magazine is among the industry’s financial elite, as represented below by average yearly income.

The typical InsuranceNewsNet Magazine reader

has over 1,000 clients, works with 3 IMOs, FMOs or BGAs and sells a variety of products:

Life Insurance 96%
Annuities 75%
Health & Employee Benefits 63%
Financial 62%
LTC Insurance 60%
Disability Insurance 55%

InsuranceNewsNet Digital Reader Profile

Similarly split between men and women.
Men 54%
Women 46%
Many of our readers are affluent.
Make $100K+ 46%
Make $150K+ 15%
Younger than the industry average
Ages 28-29 19%
Ages 30-44 34%
Ages 45-60 31%
Ages 60+ 16%

About InsuranceNewsNet

InsuranceNewsNet and AdvisorNews inform and inspire insurance and financial professionals by delivering the industry’s most comprehensive news, original insight and valuable education. From award-winning editorial and design to results-oriented marketing and strategy, everything we do is focused on helping advisors run their practice and increase their bottom line.

What others are saying about InsuranceNewsNet:

When we signed on to be the sole sponsor of the Life Insurance insert for the September issue of INN, we were thrilled with the opportunity to increase our Company’s visibility in the insurance marketplace. INN is such a revered and respected publication in the insurance industry, and Kansas City Life has been proud to be an advertiser for many years.
Katie Ernzen
Manager of Corporate Communications, Kansas City Life Insurance Company
Before working with InsuranceNewsNet, we felt that using print advertising in today’s day and age was going the way of the dinosaur. The team at INN helped us to view print in a new way, showing us value we could see in a prospect moving from one medium (print) to another medium, such as digital, and then tracking its success. INN has shown us how to effectively use the two mediums hand in hand.
Gary Reed
Consultant, GamePlan Financial Marketing
I appreciate the quick responsiveness and extra efforts from INN and we view you as a true partner.
Whitney Rife
Marketing Manager, Athene Annuity & Life Assurance Company
InsuranceNewsNet gets our messaging in front of a broad, active audience, from BGAs to the agents themselves. InsuranceNewsNet helps “take your message further.”
Serena O'Brien
Senior Marketing Specialist, Legal & General America
We partnered with InsuranceNewsNet hoping for a volume of qualified leads. They didn’t just deliver – they over delivered. Discovering this go-to place to get exactly what we want and more has been a game-changer.
Jeff Grail
President of Sales, White Glove Workshops
InsuranceNewsNet is a valuable source of news, providing a wealth of information and analysis about the current trends influencing the financial services industry.
Robert Kerzner
President and CEO, LIMRA, LOMA and LL Global
Your guidance and creative support have helped us take our advertising to a whole new level, all while helping us increase our leads by 75%.
Tara McIver
Project Coordinator for American Insurance Marketing Services, Inc.
Thank you for the hard work and dedication to making sure we are successful. We are very particular with how our brand is portrayed and the INN team is extremely patient and understanding of our needs. That being said, our ads are fantastic – and just what we are looking for!
Derek Gubala
Director of Marketing, Brookstone Capital Management
If you want to grow your company, increase market share, and really get noticed in the industry, look no further than InsuranceNewsNet.  They helped me get more leads, create more content, and generate more business.  First class service all the way!
David Ellis
President & CEO, Life & Annuity Masters, Inc.
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