Our Audience

We have spent years developing our pool of top insurance and financial professionals and work hard at keeping them engaged and responsive. We’re the best source to effectively reach your ultimate target audience and achieve your marketing goals.

In a survey conducted by ReadexResearch of our magazine subscribers, a few interesting facts were discovered:


We Reach the Industry’s Elite

The typical reader of InsuranceNewsNet Magazine is among the industry’s financial elite, as represented below by average yearly income.

The typical InsuranceNewsNet Magazine reader

has over 1,000 clients, works with 3 IMOs, FMOs or BGAs and sells a variety of products:

Life Insurance 96%
Annuities 75%
Health & Employee Benefits 63%
Financial 62%
LTC Insurance 60%
Disability Insurance 55%

InsuranceNewsNet Digital Reader Profile

Similarly split between men and women.
Men 54%
Women 46%
Many of our readers are affluent.
Make $100K+ 46%
Make $150K+ 15%
Younger than the industry average
Ages 28-29 19%
Ages 30-44 34%
Ages 45-60 31%
Ages 60+ 16%

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