Audience Market Penetration

Annuity

  • 84% have taken action in the past year as a result of reading the magazine.
  • 1,000+ is the average number of clients serviced by independent advisors.

Top annuity products recommended:
Fixed Annuities | Indexed Annuities | Variable Annuities

Life Insurance

  • 83% identify themselves as independent.
  • 96% of magazine readers sell life insurance.

Top life products recommended:
Term Life | Whole Life | Universal Life

Health/Benefits

  • 55% have annual premium volume exceeding $1 million.
  • 40% are executive and financial management decision-makers.

Top health/benefits products recommended:
Life Insurance/Benefits | Individual Health | Dental Benefits

Property/Casualty

  • 84% have annual premium volume exceeding $1 million.
  • 82% identify themselves as independent.

Top property/casualty products recommended:
Liability | Commercial Liability | Commercial Property

Financial Advisors

  • 73% are Series 65 or 66.
  • 49% are Series 6.
  • 20% are dual licensed.

InsuranceNewsNet Magazine Audience

Connect your brand with valued, experienced and highly engaged professionals.

InsuranceNewsNet Magazine topped the list of eight industry publications when readers were asked which one is most useful to them.

They’re Engaged

  • Readers spent an average of 57 minutes reading an issue of InsuranceNewsNet Magazine.
  • Readers typically share their magazine copy with at least one other person.
  • Our subscribed producer audience is 83% independent versus semicaptive (10%) and captive (7%).

They’re Experienced

  • On average, subscribers each earned approximately $184,000 annually in commission/fee income.
  • The typical subscriber has 30 years of involvement in the insurance or financial industry.
  • On average, each subscriber currently has over 358 individual clients.
  • The typical subscriber works with three IMOs, FMOs, BGAs and/or other wholesalers.
  • 72% currently hold or are working toward at least one insurance or financial designation or license.

InsuranceNewsNet Digital Audience

When top producers aren’t reading our magazine, they’re reading us online.

Top Industries

Financial Services 28%
Insurance 23%
IT and Services 4%

Job Seniority

Executive Level 32%
Senior 31%

Job Titles

President
Chief Executive Officer
Founder
Marketing Project Manager
Vice President
Senior Editor
Financial Advisor

Digital Audience

InsuranceNewsNet Audience: 350K
Newsletter Subscribers: 476K

Average Monthly Traffic

Users: 136K
Page Views: 260K

Stats received from Readex Research study conducted January 2020.

About Insurance & Financial Media Network

The companies comprising Insurance & Financial Media Network inform and inspire insurance and financial professionals by delivering the industry’s most comprehensive news, original insight and valuable education. From award-winning editorial and design to results-oriented marketing and strategy, everything we do is focused on helping advisors run their practice and increase their bottom line.

What others are saying about Insurance & Financial Media Network:

We were looking for a strong media partner that could help us expand our reach and maximize our budget with the right mix of high-impact print and digital tactics. InsuranceNewsNet more than delivered.
Jessica Sutton
Protective Life
We recently started working with INN, in order to enhance our digital footprint and upgrade our marketing efforts. INN’s digital resources/services, have been a great asset to achieving our goals.
Ben Duhart
Columbus Life
The InsuranceNewsNet team is such a pleasure to work with: creative and thorough professionals who understand the industry and know how to develop unique marketing, branding, and lead generation opportunities to stand out in a crowded space.
Senior executive
a leading national brokerage general agency
When we signed on to be the sole sponsor of the Life Insurance insert for the September issue of INN, we were thrilled with the opportunity to increase our Company’s visibility in the insurance marketplace. INN is such a revered and respected publication in the insurance industry, and Kansas City Life has been proud to be an advertiser for many years.
Katie Ernzen
Manager of Corporate Communications, Kansas City Life Insurance Company
InsuranceNewsNet is a valuable source of news, providing a wealth of information and analysis about the current trends influencing the financial services industry.
Robert Kerzner
President and CEO, LIMRA, LOMA and LL Global
I appreciate the quick responsiveness and extra efforts from INN and we view you as a true partner.
Whitney Rife
Marketing Manager, Athene Annuity & Life Assurance Company
Before working with InsuranceNewsNet, we felt that using print advertising in today’s day and age was going the way of the dinosaur. The team at INN helped us to view print in a new way, showing us value we could see in a prospect moving from one medium (print) to another medium, such as digital, and then tracking its success. INN has shown us how to effectively use the two mediums hand in hand.
Gary Reed
Consultant, GamePlan Financial Marketing
We partnered with InsuranceNewsNet hoping for a volume of qualified leads. They didn’t just deliver – they over delivered. Discovering this go-to place to get exactly what we want and more has been a game-changer.
Jeff Grail
President of Sales, White Glove Workshops
If you want to grow your company, increase market share, and really get noticed in the industry, look no further than InsuranceNewsNet.  They helped me get more leads, create more content, and generate more business.  First class service all the way!
David Ellis
President & CEO, Life & Annuity Masters, Inc.
Your guidance and creative support have helped us take our advertising to a whole new level, all while helping us increase our leads by 75%.
Tara McIver
Project Coordinator for American Insurance Marketing Services, Inc.
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