A white paper is an informative document that can be as short as one page and as long as a book chapter. The best white papers provide educational value with actionable takeaways for the reader. They may also include a non-invasive marketing message, typically in the form of a call-to-action at the end.
Where Can I Use a White Paper?
- Print lead generation campaigns
- Digital lead generation campaigns
- Webinar handouts
- Follow-up funnels
- Internal marketing/retention campaigns