White Papers

A white paper is an informative document that can be as short as one page and as long as a book chapter. The best white papers provide educational value with actionable takeaways for the reader. They may also include a non-invasive marketing message, typically in the form of a call-to-action at the end.

Where Can I Use a White Paper?

  • Print lead generation campaigns
  • Digital lead generation campaigns
  • Webinar handouts
  • Follow-up funnels
  • Internal marketing/retention campaigns

Why use a white paper?

  • White papers are highly-effective lead magnets.
  • Prove your value and thought leadership.
  • Capture attention in a way that inspires trust.
  • Explain in detail a key value proposition.
  • Educate your prospect during your follow-up process.
  • Attract the specific prospect profile who’s interested in your white paper topic.
  • One white paper can be used in multiple ads and even multiple campaigns.
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