6 Mistakes You’re Making in Your Yearly Marketing Plan
Here are six of the biggest mistakes marketing professionals make when putting together their yearly plan.
Menu
Menu
Get the best marketing insights from the award-winning Insurance & Financial Media Network creative team. You’ll learn proven strategies that will generate leads, create awareness for your company and get the attention of the industry’s best advisors.
Here are six of the biggest mistakes marketing professionals make when putting together their yearly plan.
How would you like to add some rocket fuel to your sales? Imagine if it were possible to do this without working harder and with less stress.
If someone offered you a dollar in exchange for 50 cents, how much would you give? If you are like most, you would probably give everything that you had (I know I would).
The reason this trend is not only persisting, but gaining momentum, is because it’s working. How can you make it work for you? Try an advertorial.
I’m going to tell you something that you’re not going to like. Most insurance marketers don’t do a good job of content marketing. There, I said it!
If you want to attract more business and grow your existing relationships, I suggest you pay close attention to content marketing.
No, I’m not telling you that your marketing should be crappy. That would be the furthest thing from the truth. But what I am telling you is that something is better than nothing.
A highly effective way to acquire more prospects for your funnel is to offer a free white paper in exchange for someone’s information. Such a white paper can be created without much hassle in 5 steps
What is your brand and what does it say about your company? For many companies, branding is frequently ignored, because it’s only for the big guys with money to burn.
We received an email from a client the other day with the subject line “Too many leads!” This client literally had to add staff to handle the influx of new prospects generated from their campaign with us.
A good friend of mine, who is a senior marketing executive at a major carrier, once told me that “every agent you have will leave you. It might be 6 months, 5 years or even 10, but one day they will move on.”
Simply enter your information and you’ll be all set to receive our InsuranceNewsNet Marketer Blog newsletters.
