Successful eMarketing Landing Page Conversion
A successful eMarketing landing page should include a clear, valuable and timely offer. Is the offer…
What step are you asking the reader to take next? Do you provide a single, clear call to action?
Does your offer provide a direct benefit to the adviser? Is the “what’s in it for me” clearly defined?
Is it appropriate for the stage in the sales cycle? Does it help provide timely information? Is there something newsworthy that it correlates with? Is there a deadline that compels the reader to act?