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Sadly, many marketing organizations don’t know what the lifetime value (LV) of a producer is to their business. Nor do they know what it costs them to recruit a new producer.
In the past 5 years, we have seen many new marketing organizations and carriers rise from obscurity to the top of the production scoreboards, while their competitors seemed to idly stand by.
A successful eMarketing landing page should include a clear, valuable and timely offer.
The last trip I went on was a destination recommended by a stranger – he made such a case that I bought a plane ticket within hours of our conversation. That’s the power of testimonials.
Not only is it important to have a unique marketing message, but providing proof validates your claim in the minds of your target audience.
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