Get the best marketing insights from the award-winning Insurance & Financial Media Network creative team. You’ll learn proven strategies that will generate leads, create awareness for your company and get the attention of the industry’s best advisors.
61% of marketers say generating traffic and leads is their top challenge. Automated marketing tools such as email journeys are proven to make the lead
With the new social distancing requirements set forth in the wake of COVID-19, industry tradeshows have been put on hold until further notice. Considering the
Just like raising a puppy, when you put in the work to take care of your lead, your reward is a trained and loyal ally for years to come. Here’s your to-do list for proper care of your “puppy.”
About three years ago, I took an honest inventory of the culture at my company and didn’t like what I saw. I have to be a little honest here; we had a good culture — it just wasn’t great.
Thanks to technology, the amount of data that marketers have at their fingertips is vast and can quickly overwhelm. So, what should YOU be looking at in order to optimize your marketing strategy?
Did you know that copywriting is similar to similar to writing a joke? See how they are similar and how you can incorporate it into your marketing.
If you want people’s attention, you have to work for it. That’s why you must have a multi-pronged media strategy, both internally and externally.
“There is no death; there is the Force.” When you look at your greatest ads and campaigns as being Jedi, then you’ll see there’s no need to let these ads die.
While we don’t have a crystal ball, we do have some informed ideas about marketing trends in the insurance space.
When it comes to everything you know about lead magnets, take a piece of advice from the wise Yoda: “You must unlearn what you have learned.”
As times change, tactics need to change. Most businesses, including this one, are very Amish. Everybody is in a circle looking at each other and mostly trying to farm incrementally better but still farming with a mule.
Did you know that according to Forrester Research, 99 percent of leads never convert into customers? That’s right — only one percent of generated leads actually turn into revenue.
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