Copywriting is a Joke
Did you know that copywriting is similar to similar to writing a joke? See how they are similar and how you can incorporate it into your marketing.
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Did you know that copywriting is similar to similar to writing a joke? See how they are similar and how you can incorporate it into your marketing.
“There is no death; there is the Force.” When you look at your greatest ads and campaigns as being Jedi, then you’ll see there’s no need to let these ads die.
While we don’t have a crystal ball, we do have some informed ideas about marketing trends in the insurance space.
As times change, tactics need to change. Most businesses, including this one, are very Amish. Everybody is in a circle looking at each other and mostly trying to farm incrementally better but still farming with a mule.
The reason this trend is not only persisting, but gaining momentum, is because it’s working. How can you make it work for you? Try an advertorial.
If you want to attract more business and grow your existing relationships, I suggest you pay close attention to content marketing.
A highly effective way to acquire more prospects for your funnel is to offer a free white paper in exchange for someone’s information. Such a white paper can be created without much hassle in 5 steps
We received an email from a client the other day with the subject line “Too many leads!” This client literally had to add staff to handle the influx of new prospects generated from their campaign with us.
A successful eMarketing landing page should include a clear, valuable and timely offer.
The last trip I went on was a destination recommended by a stranger – he made such a case that I bought a plane ticket within hours of our conversation. That’s the power of testimonials.
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