White Papers

A white paper is an informative document that can be as short as one page and as long as a book chapter. The best white papers provide educational value with actionable takeaways for the reader. They may also include a non-invasive marketing message, typically in the form of a call-to-action at the end.

Where Can I Use a White Paper?

  • Print lead generation campaigns
  • Digital lead generation campaigns
  • Webinar handouts
  • Follow-up funnels
  • Internal marketing/retention campaigns

Why use a white paper?

  • White papers are highly-effective lead magnets.
  • Prove your value and thought leadership.
  • Capture attention in a way that inspires trust.
  • Explain in detail a key value proposition.
  • Educate your prospect during your follow-up process.
  • Attract the specific prospect profile who’s interested in your white paper topic.
  • One white paper can be used in multiple ads and even multiple campaigns.

About Insurance & Financial Media Network

The companies comprising Insurance & Financial Media Network inform and inspire insurance and financial professionals by delivering the industry’s most comprehensive news, original insight and valuable education. From award-winning editorial and design to results-oriented marketing and strategy, everything we do is focused on helping advisors run their practice and increase their bottom line.

What others are saying about Insurance & Financial Media Network:

We were looking for a strong media partner that could help us expand our reach and maximize our budget with the right mix of high-impact print and digital tactics. InsuranceNewsNet more than delivered.
Jessica Sutton
Protective Life
We recently started working with INN, in order to enhance our digital footprint and upgrade our marketing efforts. INN’s digital resources/services, have been a great asset to achieving our goals.
Ben Duhart
Columbus Life
The InsuranceNewsNet team is such a pleasure to work with: creative and thorough professionals who understand the industry and know how to develop unique marketing, branding, and lead generation opportunities to stand out in a crowded space.
Senior executive
a leading national brokerage general agency
When we signed on to be the sole sponsor of the Life Insurance insert for the September issue of INN, we were thrilled with the opportunity to increase our Company’s visibility in the insurance marketplace. INN is such a revered and respected publication in the insurance industry, and Kansas City Life has been proud to be an advertiser for many years.
Katie Ernzen
Manager of Corporate Communications, Kansas City Life Insurance Company
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President and CEO, LIMRA, LOMA and LL Global
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Marketing Manager, Athene Annuity & Life Assurance Company
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Consultant, GamePlan Financial Marketing
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President of Sales, White Glove Workshops
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President & CEO, Life & Annuity Masters, Inc.
Your guidance and creative support have helped us take our advertising to a whole new level, all while helping us increase our leads by 75%.
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Project Coordinator for American Insurance Marketing Services, Inc.
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