Why the Number of Leads You Generate Doesn’t Matter
Did you know that according to Forrester Research, 99 percent of leads never convert into customers? That’s right — only one percent of generated leads actually turn into revenue.
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Did you know that according to Forrester Research, 99 percent of leads never convert into customers? That’s right — only one percent of generated leads actually turn into revenue.
Here are six of the biggest mistakes marketing professionals make when putting together their yearly plan.
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