Trending Content Marketing Tactics (and Why They Work)
I’m going to tell you something that you’re not going to like. Most insurance marketers don’t do a good job of content marketing. There, I said it!
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I’m going to tell you something that you’re not going to like. Most insurance marketers don’t do a good job of content marketing. There, I said it!
If you want to attract more business and grow your existing relationships, I suggest you pay close attention to content marketing.
No, I’m not telling you that your marketing should be crappy. That would be the furthest thing from the truth. But what I am telling you is that something is better than nothing.
A highly effective way to acquire more prospects for your funnel is to offer a free white paper in exchange for someone’s information. Such a white paper can be created without much hassle in 5 steps
We received an email from a client the other day with the subject line “Too many leads!” This client literally had to add staff to handle the influx of new prospects generated from their campaign with us.
A good friend of mine, who is a senior marketing executive at a major carrier, once told me that “every agent you have will leave you. It might be 6 months, 5 years or even 10, but one day they will move on.”
Sadly, many marketing organizations don’t know what the lifetime value (LV) of a producer is to their business. Nor do they know what it costs them to recruit a new producer.
In the past 5 years, we have seen many new marketing organizations and carriers rise from obscurity to the top of the production scoreboards, while their competitors seemed to idly stand by.
Not only is it important to have a unique marketing message, but providing proof validates your claim in the minds of your target audience.
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