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Thanks to technology, the amount of data that marketers have at their fingertips is vast and can quickly overwhelm. So, what should YOU be looking at in order to optimize your marketing strategy?
Here are six of the biggest mistakes marketing professionals make when putting together their yearly plan.
If someone offered you a dollar in exchange for 50 cents, how much would you give? If you are like most, you would probably give everything that you had (I know I would).
Sadly, many marketing organizations don’t know what the lifetime value (LV) of a producer is to their business. Nor do they know what it costs them to recruit a new producer.
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