Get the best marketing insights from the award-winning Insurance & Financial Media Network creative team. You’ll learn proven strategies that will generate leads, create awareness for your company and get the attention of the industry’s best advisors.
Thanks to technology, the amount of data that marketers have at their fingertips is vast and can quickly overwhelm. So, what should YOU be looking at in order to optimize your marketing strategy?
While we don’t have a crystal ball, we do have some informed ideas about marketing trends in the insurance space.
If someone offered you a dollar in exchange for 50 cents, how much would you give? If you are like most, you would probably give everything that you had (I know I would).
Sadly, many marketing organizations don’t know what the lifetime value (LV) of a producer is to their business. Nor do they know what it costs them to recruit a new producer.
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