Get the best marketing insights from the award-winning Insurance & Financial Media Network creative team. You’ll learn proven strategies that will generate leads, create awareness for your company and get the attention of the industry’s best advisors.
Thanks to technology, the amount of data that marketers have at their fingertips is vast and can quickly overwhelm. So, what should YOU be looking at in order to optimize your marketing strategy?
If you want people’s attention, you have to work for it. That’s why you must have a multi-pronged media strategy, both internally and externally.
Did you know that according to Forrester Research, 99 percent of leads never convert into customers? That’s right — only one percent of generated leads actually turn into revenue.
If someone offered you a dollar in exchange for 50 cents, how much would you give? If you are like most, you would probably give everything that you had (I know I would).
A highly effective way to acquire more prospects for your funnel is to offer a free white paper in exchange for someone’s information. Such a white paper can be created without much hassle in 5 steps
A good friend of mine, who is a senior marketing executive at a major carrier, once told me that “every agent you have will leave you. It might be 6 months, 5 years or even 10, but one day they will move on.”
Sadly, many marketing organizations don’t know what the lifetime value (LV) of a producer is to their business. Nor do they know what it costs them to recruit a new producer.
Not only is it important to have a unique marketing message, but providing proof validates your claim in the minds of your target audience.
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