Campaign Breakdown
When Brookstone Capital Management wanted to launch its new RIA platform, it turned to InsuranceNewsNet to help get its message and name out in an impactful way.
The team at InsuranceNewsNet helped strategize an approach that would accomplish the following goals:
- Brand awareness and positioning
- Thought leadership
- Lead generation
At the halfway point of the campaign, the Brookstone name has been noticed by the market, as evidenced by the continual responses and inquiries generated since the January launch. The staff at InsuranceNewsNet has even had large financial companies calling in asking us, “Who is Brookstone?”
A mix of high-impact print pieces, including a report card insert and two booklet inserts into the magazine, have provided a platform for thought leadership and to tell Brookstone’s unique story.
Results include:
- Increased awareness and recognition in the market
- Consistent presence everywhere advisors look for information: in print, web and email
- 660 financial advisors have requested more information through campaign landing pages
- Brookstone has been able to re-purpose the booklets and reports for internal marketing efforts
