Print Advertorials

With custom content on par with our award-winning editorial, InsuranceNewsNet delivers engaging, strategic and clickable stories to elevate your brand.

What is an advertorial?

An advertorial is a long-copy advertisement that is written and presented like an objective editorial article. It contains components of an advertisement, but they are typically well-hidden.

  1. False cover – Custom cover art; your article appears on back side of false cover
  2. False cover plus 1 page – Custom cover art; full-page ad on back side of false cover; both sides of cover direct readers to a page (or pages) inside the magazine where the article appears
  3. 2-page spread – 2 facing pages within the magazine feature your article
  4. Brand Insights – 2/3 or full page adjacent within an editorial section you choose to sponsor: life, annuity, health/benefits or AdvisorNews
  5. Special sponsored section – Choose 1 or 2 pages in one of our yearly special sections: Annuity Thought Leadership Series every June, Life Insurance Thought Leadership Series in September, The Tech Guide in November, and more!

Why use an advertorial?

  • Capture attention in a different way than a traditional advertisement.
  • Get readers to spend more time with your message than they would with a regular ad.
  • Warrant a higher level of credibility.
  • Establish thought leadership.
  • Showcase a key person from your company.
  • Announce a new product or innovation.
  • Introduce yourself to a new audience.
  • Explain a complex product, system or concept.
  • Have a collateral piece for internal sharing, recruitment, trade shows and more!